The Avengers blockbuster

Pre Production
- is the film an original idea, a remake, a sequal or an adaptation (or a combination)? The Avengers is an adaptation of the original comic Avengers which was first released in 1963, furthermore it shares the Marvel family with separate films such as Iron Man, Captain America and The Incredible Hulk.
- who is the director? The film was directed by Joss Whedon.
- which studio(s) are making the film? Marvel studios made the film.
- what size budget did it have? $220 million.
- which 'stars' signed up to be in the film? The stars it featured were: Robert Downey,Jr, Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner
- how long did it take from 'green light' to filming commencing? They received the 'green light' in 2005 and filming began in 2011, a total of 6 years.

Production
- where was it 'filmed'? The Avengers was filmed in a variety of places including Albuquerque (New Mexico), Cleveland (Ohio) and New York.
- how was it filmed (3D, 2D, CGI)? 
- any problems it faced?

Post Production
- does it rely on special effects? 
- what sort of special effects are used?
- was 3D added AFTER filming?
- did it require any RE SHOOTS

Marketing
- How was the film marketed (find AT LEAST 5 different promotional tools)
- Where was the films premier?

There are 4 key features to making a blockbuster movie:

1) A-list celebrities, the film should feature a star studded cast in this case featuring the likes of Robert Downey, jr, Scarlett Johansson, Mark Ruffalo.
2) BIG BUDGET - A budget of £220 million
3)SPECIAL EFFECTS
4)Not a comedy 


The film contains more than 2,200 visual effects shots completed by 14 companies: Industrial Light & Magic (ILM), Weta Digital, Scanline VFX, Hydraulx, Fuel VFX, Evil Eye Pictures, Luma Pictures, Cantina Creative, Trixter,Modus FX, Whiskytree, Digital Domain, The Third Floor and Method Design. ILM was the lead vendor and shared responsibility for creating many of the film's key effects, including the Helicarrier, the New York cityscape, digital body doubles, Iron Man and the Hulk. To create the on-screen Hulk, Ruffalo performed in a motion-capture suit on set with the other actors while four motion-capture HD cameras (two full body, two focused on his face) captured his face and body movements.^[111] Jeff White, ILM's visual effects supervisor, said, "We really wanted to utilize everything we've developed the last 10 years and make it a pretty spectacular Hulk. One of the great design decisions was to incorporate Mark Ruffalo into the look of him. So, much of Hulk is based on Ruffalo and his performance, not only in motion capture and on set, but down to his eyes, his teeth, and his tongue.